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How advertising works in different parts of the world?
For those curious about the future of advertising from a prosperity perspective, this post is for you. Advertising has different faces throughout the various regions of the globe. For plenty of us,...
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Volume 42 Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. But more than often, advertising and art are...
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Disrupting the Distribution of Music – A lesson from Jay Z and Lady Gaga
Image by: PlatoArt, Flickr Creative Commons Music has always been a canvas for reinvention. I mean look at Jay Z – drop the hyphen in his name and bam! Rebirth of a superstar. In an era where new...
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Volume 41 We are living in a world where everything goes fast. Today’s new media trend is already mainstream. With all the digital technology, we are doing a lot of stuff we can and not necessarily the...
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Lessons from AKB48 for brands
AKB48 credits: Flickr Creativecommons by Dick Thomas Johnson 8 years ago, when a girl idol group, called AKB48, performed in Akihabara with 24 girls in the stage for the first time, there were only 7...
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5 discoveries
Volume 43 Image by: Gabriela Colletta August marks the month of expeditions. Offices fall silent as employees filter out to recharge, reboot and explore the world. With vacation in full swing, we...
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What if Game Of Thrones was played on Social Media?
HBO’s hit series Game of Thrones is probably the most followed series on the web and creates a lot of content across the Internet. This can be explain by the Social TV trend, democratized in the last...
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5 discoveries
Credits: Flickr Creativecommons by IRRI Images Children are our future. But in many parts of the world, kids are confronted with abduction, homelessness, deprivation of education because of poverty. As...
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Kickstarter, Ulule, Indiegogo, all these platforms help bring ideas to life by finding funding. We are living in a new, open-minded world where being a patron is not restricted to high-income people....
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A look into China’s Shanzhai culture
Credits: Flickr Creative Commons: bfishadow “Shan-zhai”山寨 (shan-ji) refers to Chinese imitation and counterfeited brands and goods or knock-offs. The words literally mean “mountain village”, where...
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